“It was challenging to work for a leading product in the Argentinean market of online real estate classifieds”
First and foremost we needed to create a platform based on the users and their needs. We had to understand these users and the market.
With the user in mind we created a new platform that managed to reach a balance between ads and clean search.
When the user searchs for a new property, they get the chance to access more information.
We added a personalized experience for the users that decided to log in.
We organized the filters so its easier for the user to find what he is looking for.
We created a design system by breaking-down different components into small elements to help our workflow. With this approach, we built a structure that was coherent through the site on desktop and mobile.
It was a huge challenge working with one of the biggest real-estate markets in Latin America. I'm delighted with the work we did as a team, shipping a complete redesign, and a brand new design system capable of being useful for actual and upcoming products
The website redesign allowed for a better User Experience in general.
The new Design System gave a modern look that differentiates it from the competitors.
The end of the project happened during the quarantine and it accompanied the launch of ZonaProp’s 'Opportunity Zones' to reactivate the real estate market.
User testing results were successful, proving the new User Journey worked better, improving the User Experience in general.