Why be surprised?
Know your water risk.
Take action.
How could limited access to water affect companies in the future? By educating everyone on the team — from Operations Managers to C-Level executives on the risks, they can take action and be part of the solution.
What we did
Platforms
This is Waterplan
Waterplan helps companies measure their water risk and create action plans. A forward-thinking startup helping manufacturers understand their regional water risks and get the tools they need to be more resilient to climate change.
After securing their Series A, Waterplan was ready to expand their operations.
Communicating value
Waterplan had the clients but was communicating its good results to them poorly.It was crucial to win over every key stakeholder, from Operations Managers to the C-Suite.
They needed to align their storytelling with their sales.
Understanding and educating the internal team became the cornerstone of their sales strategy.
Leading with influence
Waterplan is a high-value, forward-thinking company with an all-star cast of investors — from Leonardo DiCaprio to Richard Branson.
Water-related catastrophes remain one of the main consequences of the current climate crisis. Having a platform that helps predict and take action to prevent these events can be an invaluable tool in the fight. I am delighted to support the innovative work being done at Waterplan.
Leonardo DiCaprio
A powerful storytelling
All features were reorganized into three distinct solutions, each tailored to a specific group of potential clients.
Co-Founder & CEO
Waterplan“We absolutely loved Aerolab’s work, and, more importantly, we got some amazing feedback from our investors and clients.”
Creating a better, clearer site
By improving the communication of the benefits of their product, we developed a site that spoke directly to company stakeholders.
Main Goal
Capture attention from the very first moment.
Call to Action
Invites users to experience the product and see its benefits.
Summary
Highlight the product’s unique value to demonstrate how Waterplan can meet their specific needs.
Features
Help users understand how Waterplan works and motivate to take action.
Social Proof
Create empathy and drive engagement by building credibility and fostering trust.
Stay practical
One of the key issues with enterprise software is that they focus on research rather than customers’ day-to-day.As a result, most of these platforms sit stagnant, as they rarely provide a reason to come back.
For Waterplan, we provided action items for each person’s role, so they could see exactly how their actions affect their water risk and business continuity.
They want names
“Who else is using this?” is one of the most common questions we heard. And with a wide range of customers across industries, we needed to equip the Waterplan sales team with helpful answers.
We made adding case studies simple, so the sales and marketing teams could add and refer to them during their calls.
This significantly helps in keeping customers engaged, making sure every story they tell is relevant and resonates.