WEB3 DECODED
Powering Sustainability
Through Blockchain
- CASE STUDY
Vechain is one of the major players in blockchain technology, championing transparency, sustainability, and scalability for the real world. Their network is one of the most energy-efficient in the space, trusted by industries looking to build smarter and greener. In 2024, they launched VeBetterDAO, a decentralized platform that supports a growing ecosystem of apps rewarding people for making better, more sustainable choices.
WHAT WE DID
PLATFORMS
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fig. 1 (wordmark)
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fig. 2 (symbol)
THE CHALLENGE
Decentralized but not Detached
Let's be real, most DAO interfaces are built by Web3 natives for Web3 natives. And that's fine, unless your goal is to make blockchain-powered governance work for everyone.
VeBetterDAO needed to feel intuitive for all kinds of users, not just crypto diehards. That meant creating a frictionless experience that respected the tech behind it, while staying simple and welcoming on the surface.
Carboneers
Cleanify
EVearn
SolarWise
ST3PR
Vyvo
Mugshot
Green Commuter
Participate and vote on the DAO*
Swap your B3TR for VOT3 tokens
Turn B3TR tokens to VOT3, and gain the power to influence decide for the best apps into the ecosystem.
🔥🔥🔥🔥🔥🔥
Hi team!
update 1.1
1 day ago
Yay or Nay?
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fig. 4 (dashboard)
THE PARTNERSHIP
From day one, we were embedded deep into the product journey: strategizing, designing, building, and evolving alongside the VeChain team.
DISCOVERY & DEEP DIVES
Our work kicked off with strategic immersion. We mapped out the DAO's goals, uncovered the complexity of sustainable actions within a decentralized context, and shaped a blueprint for clarity and adoption.
A TRUE COLLAB
Our roles blurred across the whole project. We plugged into their workflow, aligned with their leadership, and even joined them in person, first in Ireland to define the roadmap and then again in San Francisco to support the DAO's main net launch.
DESIGN THAT DELIVERS
We handled everything from dashboard flows to a full brand system, mascot included. We turned complex Web3 mechanics into clear, rewarding experiences that build confidence and trust.
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fig. 5 (product cards)
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fig. 6 (product features)
FROM WEB3 TO WOW
We Made DAOs Feel Like Playgrounds
Our job wasn't just to design a governance platform. It was also about redesigning the way people felt about engaging with DAOs.
We treated tokenomics like game theory, prototyped fast, tested often, and brought just enough brand playfulness to replace crypto jargon with something more human. The goal was simple, make decentralized participation feel natural, even fun.
Oct 4, 2024
A Deep Dive into VeBetter: Understanding the Scope of Proposals in DAOs
fig. 7 (shirt)
THE SOLUTION
The Solution? Keep It In The Fam
We borrowed interaction patterns from social and marketplace platforms, blending the familiarity of Web2 with the power of Web3.
We removed friction, killed off intimidating language, and built trust through a space where users could easily navigate, interact, and vote without second-guessing themselves. The result was a governance experience that felt intuitive to newcomers and deeply rewardingto seasoned users. Web3, without the learning curve.
Explore and use more than +10 sustainable Apps
Impact
Better Actions.
0M
B3TR Distributed.
0M
Unique wallets logged in.
0K
Actions completed in a single week.
0K
"I am very satisfied with the team and the work they have delivered. The way they handled the urgent product and branding scope of work was very pleasant to see. They have shown quick learning and great creativity."
LESSONS LEARNED
This project proved just how much collaboration can transform a product and a brand.
→ Designing New Paradigms Takes Deep Digging
It's not just about making things usable. It's about truly understanding decentralized ecosystems and how they shift. Our research-first mindset helped us speak crypto, then translate it for the world.
→ Flexibility Is the New MVP
DAOs are living systems. We designed for adaptability from the start, knowing change isn't just likely, it's essential.
→ Trust Is the UX
In Web3, trust is the true currency. Every screen, interaction, and animation was crafted to make users feel safe, confident, and in control. People won't explore what they don't trust, and we kept that at the core of our design decisions.
for completing
