Solid Starts

Once a guide.Now an experience.

Helping parents while shaping how millions of babies begin solids.

The Challenge

The first spoonful of solid food is never just about food. It starts long before that moment, when parents prepare, search, and second-guess themselves.

SOLID WAS DESIGNED TO QUIET THAT NOISE. PARENTS WERE LOOKING FOR CONFIDENCE AND EXPERTISE THEY COULD TRUST, A GUIDE THAT REDUCED STRESS INSTEAD OF ADDING TO IT.

Solid Starts had already earned that trust.

THE PDF FILES PROVED THE DEMAND FOR CLEAR GUIDANCE. THE CHALLENGE WAS TURNING THAT TRACTION INTO A DYNAMIC EXPERIENCE THAT COULD GROW WITH FAMILIES AND SUPPORT THE BUSINESS.

The Approach

Reframe the experience

We partnered with the founding team to design a strategy that aligned the product, brand, and business.

Support at every step

Instead of making parents search for answers, the experience gives them guidance that adapts to each step of the journey.

Common
Allergens

First
Foods

Introduce
Egg

Introduce
Cow's Milk

Design for trust

Interfaces that don't just feel like having a pediatrician or nutritionist in your pocket, they're built with real expertise and the empathy of parents who've been there.

Badges Unlocked

Foods Tried

Is Your Baby Ready to Start Solids?Take quiz

Build for scale

A system designed to grow and adapt with families, instead of staying fixed in place.

Meals Cooked

TomatoFruit

CornVegetable

Balance playfulness and rigor

Feeding a child should feel safe, but also joyful and playful.

How to Start Solids Course

16m

Preventing Picky Eating

27m

Foods Types
Tried

Bell Pepper

Mango

Carrot

The Outcome

The shift elevated the product into something greater: an experience creating value for families and sustainability for the business.

Impact

Cultural validation

A published book, national media, and pediatricians recommending the app without prompting.

This app helped so much as we were introducing food, thank you. There is so much info with each food on how to prepare and nutrition that it also felt like a nutrition class, the one we probably should have in junior high! I recommend it to everyone! I miss using it now that my child is older.

Audrey RS

The best purchase I’ve made as a parent. Solid Starts took away all my anxiety with easy serving tips, recipes, and step-by-step allergen introduction.

Ashley