Perform and inform.
Thousands of people turn to A24 every day to stay up to date with current events on Argentina and the international scene. Part of the challenge was to build a robust, intuitive product that performed properly on all devices and connection speeds.
We needed to embrace the concept of Minimum Viable Product and adapt to things developing and evolving as we worked.
[Pictured] We mapped a series of hypotheses through Customer Journey Maps, User Personas and User Interviews.
It was amazing to work with a client that really cared about their users and seeing how research can shape the final product
We came out of the research stage with a few ideas about what readers need out of an online news platform.
- A need for speedUsers don’t stick around if they have to wait 10 seconds for an article to load.
That’s why A24.com is a PWA built on React and Next.JS that prioritizes performance and intelligent content loading, making it Argentina’s fastest news site. 🚀
- Familiarity and utilityThe homescreen, where the day’s biggest stories are highlighted, resembles the cover of a traditional newspaper while the news feed gives them instant access to dropdown articles.
- Efficient topical searchHashtags -a pattern social media relies heavily on- make it easy for readers to search for specific and relevant content, as well as navigating between related topics.
- Scannable contentArticles are broken into smaller bits of information, reducing cognitive strain and making the reading experience more natural. (As well as commute-friendly)
- Sharing shortcutsSelected excerpts of articles can be shared directly to Facebook and Twitter. Traditional link sharing is optimized for Whatsapp, LinkedIn and other social platforms.
A24 is a fantastic example of how a performance-focused technology stack can have a noticeable impact on user experience
Stay tuned for more.