We love mail

oops, there’s something wrong!

Thank you!

That was a very nice mail, we’ll be contacting you really soon.

You can also mail us directly to hey@aerolab.co or give us a call +54 11 4703 4400

Xapo

Working together to make bitcoin more approachable

March 2014 - Present

01

The_Client

Born on March 2014, Xapo became one of the leading startups in bitcoins global market by giving the users full control to buy, send or save their bitcoins.

The mission of its founder, Wences Casares, was to democratize bitcoins and make them more approachable, as well as easy to use for everyone.

$20M

Initial Investment

1st

Purchase with Bitcoins worldwide

02

The_Challenge

Xapo needed a design partner to quickly move forward through the creation of communication pieces and facilitate the democratization of bitcoins in the market.

Xapo needed to

Increase

Users' Share Base

Our strategy

Highlight

Xapo’s security

&

Bring

bitcoins closer to users

Humanize

Bitcoins

03

The_Approach

We designed and tested every piece of communication, accompanying Xapo‘s growth and proposing different solutions to drive this growth up.

Art Direction

Typography

Xapo Typography

a geometric and robust typography was chosen to develop strong and reliable communication.

Colors

Xapo Color Palette

We selected a black and white palette with red highlights to communicate responsibility and professionalism.

Illustration

Xapo Illustration

The Plan B to anchor the visuals that could not be visualized through photography.

Photography

Chosen as the ultimate visual language to display real people and, thus, communicate Xapo’s reliability. We designed some mockups for the website and advertising.

Website Design

Landing Pages Iterations

Xapo Home
xapo Wallet
Lemon Wallet

Some Other Sections

xapo Wallet
Lemon Wallet
Lemon Wallet

The Guidelines’ landing

Xapo Home

Some 404 Love

Xapo Home
Xapo Home

Iconography & Illustration

Xapo Illustration
Xapo Illustration
Xapo Illustration
Xapo Illustration
Xapo Illustration

Online Campaign & Collaterals

Debit Card

We did not stop at digital design; we moved forward and designed a physical debit card.

Midnight.js on Xapo's home page

Ads

We helped Xapo to create a serial number of Ads that were used to promote its products in different niche markets.

Xapo Ads

Website Development

Midnight

We developed a custom solution which kept the header always in contrast with the context while the user scrolled. But then we thought it would be cool to ship it as a jquery plugin, so we called it Midnight.js and set it free...

Midnight.js on Xapo's home page

Encrypting Data

Our challenge was to develop the Xapo’s API (Xapo’s early dev) creating a Google Chrome extension. We had to ensure that we were following Xapo’s security standards, developing an approachable and safe API.

04

The_Results

Proud to have had brilliant results, we continue working with Xapo as their design partners.

+15k%

Daily Active Users

$40M

Funding as of August 2014

They did well in

The New Your Times TechCrunch Fortune