We updated the branding elements to include Gibson, a modern, elegant typeface that could be applied in all of the website’s sections, and we determined a color palette that accompanied the experience Tranzport wanted to give their users throughout their website.
To determine the site's different sections and the way in which it would be navigated, we worked on a series of User Flows. The paths of these hypothetical users helped us define the best way to guide visitors around the site in order to fulfill the different needs that Tranzport has the potential of accommodating.
During this stage we took the site’s wireframes and navigation flow and brought it to life through the use of colors, shapes, typefaces, and all the other visual elements we had previously defined. This way we ended up with a clean, solid product that conveyed Tranzport’s values and personality, as well as the competitive advantages of its service. All of this packaged in an appealing format that resonated with customers.