Raised Real’s service enables parents to feed their children nourishing, flavorful homemade meals in a matter of minutes.

We teamed up with Raised Real to develop a custom eCommerce platform that caters specifically to their users and business model, from tracking users and orders to managing subscriptions and delivery preferences.

Digital Product Discovery

Product Research

Insights

Use cases

Core features

Opportunities

Development Solutions

Customized

Measurable

Improvable

Scalable

Digital Product Discovery

Product Research

Insights

Use cases

Core features

Opportunities

Development Solutions

Customized

Measurable

Improvable

Scalable

Digital Product Discovery

Product Research

Insights

Use cases

Core features

Opportunities

Development Solutions

Customized

Measurable

Improvable

Scalable

Our product research

Understanding market users during pregnancy

Pregnancy
Research
Initiation
Coordination
Subscription
Completion

Pregnancy

Expectant and Nervous

Doing

• In contact with a ton of support material

• Geared up from the baby shower

• Actively looking for child-care content

Thinking

• Overwhelmed by loved ones’ tips and advices

• More focused on birth than nutrition

• Considering or attending birth classes

Opportunities

Baby shower gift cards

Content about child care and nutrition

Research

Insecure and Doubtful

Doing

• Looking into child nutrition

• Talking to experienced moms

• Seeking out advice from pediatricians and/or nutritionists

Thinking

• Questioning what babies should and shouldn’t eat

• Considering how much they can rely on their sources of information

• Thinking about allergies and variety

Opportunities

E-book guide on nutrition

Specialized content on nutrition

Initiation

Worried and Tired

Doing

• Feeding their child solids

• Spending time preparing meals

• Delegating cooking to their partner

• Looking to save time and money

Thinking

• Improving recipes constantly

• Spending time with their child

• Keeping time and budget constrains present

• Misses breastfeeding

Opportunities

Positioning the product as a way of saving time and money

Content involving different recipes and food cycles

Coordination

Skeptical and Optimistic

Doing

• Selecting specific meals

• Receiving food at work, where they spend most of their time

• Setting a schedule

Thinking

• Looking for a custom experience

• Evaluating payment methods

• Figuring out their satisfaction with RR

• Questioning where the food comes from

Opportunities

Free-trial

1-on-1 customer service

Subscription

Comfortable and Satisfied

Doing

• Receiving monthly deliveries

• Giving feedback on ingredients and recipes

• Keeping tabs on baby’s health and weight

• Influencing other parent’s oppinions

Thinking

• Figuring out proper amount of deliveries

• Looking into customizing the service

• Considering what their child preferred

Opportunities

Service reviews

Social sharing

Special meals on important dates

Completion

Happy and Nervous

Doing

• Kid starts eating solids

• Slowly trying out new recipes

• Cancelling their subscription

Thinking

• Considering most convenient way of cancelling

• Looking into solutions similar to RR

Opportunities

Farewell gift

Referral system

Content on upcoming steps

Understanding market users during pregnancy

Pregnancy
Research
Initiation
Coordination
Subscription
Completion

Expectant and Nervous

Doing

• In contact with a ton of support material

• Geared up from the baby shower

• Actively looking for child-care content

Thinking

• Overwhelmed by loved ones’ tips and advices

• More focused on birth than nutrition

• Considering or attending birth classes

Opportunities

Baby shower gift cards

Content about child care and nutrition

Insecure and Doubtful

Doing

• Looking into child nutrition

• Talking to experienced moms

• Seeking out advice from pediatricians and/or nutritionists

Thinking

• Questioning what babies should and shouldn’t eat

• Considering how much they can rely on their sources of information

• Thinking about allergies and variety

Opportunities

E-book guide on nutrition

Specialized content on nutrition

Worried and Tired

Doing

• Feeding their child solids

• Spending time preparing meals

• Delegating cooking to their partner

• Looking to save time and money

Thinking

• Improving recipes constantly

• Spending time with their child

• Keeping time and budget constrains present

• Misses breastfeeding

Opportunities

Positioning the product as a way of saving time and money

Content involving different recipes and food cycles

Skeptical and Optimistic

Doing

• Selecting specific meals

• Receiving food at work, where they spend most of their time

• Setting a schedule

Thinking

• Looking for a custom experience

• Evaluating payment methods

• Figuring out their satisfaction with RR

• Questioning where the food comes from

Opportunities

Free-trial

1-on-1 customer service

Comfortable and Satisfied

Doing

• Receiving monthly deliveries

• Giving feedback on ingredients and recipes

• Keeping tabs on baby’s health and weight

• Influencing other parent’s oppinions

Thinking

• Figuring out proper amount of deliveries

• Looking into customizing the service

• Considering what their child preferred

Opportunities

Service reviews

Social sharing

Special meals on important dates

Happy and Nervous

Doing

• Kid starts eating solids

• Slowly trying out new recipes

• Cancelling their subscription

Thinking

• Considering most convenient way of cancelling

• Looking into solutions similar to RR

Opportunities

Farewell gift

Referral system

Content on upcoming steps

Understanding user needs

"Helps me prepare home-made baby food"

Saves time

“Provides nutritious, fresh produce"

Organic ingredients

User Stories

Jessica

28/Married/Therapist

“Taking care of my child before they are even born”

Organic, fresh produce and convenient payment options.

Taylor

34/Married/Biomedical Engineer

“Trying to balance work and parenthood”

Scheduled deliveries and quick, nutritious recipes.

Amanda

30/Divorced/Physician assistant

“Nurturing the bond between me and my child”

Nutrition content and a customizable experience.

Understanding user needs

"Helps me prepare home-made baby food"

Saves time

“Provides nutritious, fresh produce"

Organic ingredients

User Stories

Jessica

28/Married/Therapist

“Taking care of my child before they are even born”

Organic, fresh produce and convenient payment options.

Taylor

34/Married/Biomedical Engineer

“Trying to balance work and parenthood”

Scheduled deliveries and quick, nutritious recipes.

Amanda

30/Divorced/Physician assistant

“Nurturing the bond between me and my child”

Nutrition content and a customizable experience.

Understanding user needs

"Helps me prepare home-made baby food"

Saves time

“Provides nutritious, fresh produce"

Organic ingredients

User Stories

Jessica

28/Married/Therapist

“Taking care of my child before they are even born”

Organic, fresh produce and convenient payment options.

Taylor

34/Married/Biomedical Engineer

“Trying to balance work and parenthood”

Scheduled deliveries and quick, nutritious recipes.

Amanda

30/Divorced/Physician assistant

“Nurturing the bond between me and my child”

Nutrition content and a customizable experience.

User-specific sites

Catering to different kinds of parents

A

B

C

Expecting

No solids

Solids

A flexible and modular structure allows Raised Real to customize their websites to fit each stage of their users’ journey

User specific sites

Catering to different kinds of parents.

A

B

C

Expecting

No solids

Solids

A flexible and modular structure allows Raised Real to customize their websites to fit each stage of their users’ journey

Tracking and reaching all sorts of users

Users see different versions of Raised Real’s message, depending on how they fill out the form.

Tracking and reaching all sorts of users

Users see different versions of Raised Real’s message, depending on how they fill out the form.

Registration

Development Solutions

More than just a hot-fix

Raised Real’s business was growing fast. They had been managing subscriptions and deliveries by hand as an MVP, and were looking to now develop a custom platform that could grow with them. Our tech solution involved developing a custom eCommerce platform that adapted to their 14-day delivery schedule and automatically updated and generated delivery orders.

This was complemented by a backend and admin system to help process, manage, and update all customers’ billing and payment information, as well as their subscription details. Lastly, we implemented integrations with various payments, logistics, marketing, and support services that enabled a whole new level of customer experience.

More than just a hot-fix

Raised Real’s business was growing fast. They had been managing subscriptions and deliveries by hand as an MVP, and were looking to now develop a custom platform that could grow with them. Our tech solution involved developing a custom eCommerce platform that adapted to their 14-day delivery schedule and automatically updated and generated delivery orders.

This was complemented by a backend and admin system to help process, manage, and update all customers’ billing and payment information, as well as their subscription details. Lastly, we implemented integrations with various payments, logistics, marketing, and support services that enabled a whole new level of customer experience.

Customer Relationship Management

Coordinate Resources

Shipping service

Payment service

Tracking platform

Users

Tracking & Support

We selected a tech stack that allowed us to scale the product, save time, and standardize the process. Through these technologies we were able to maximize their conversion rate and improve performance.

Staff

Control Panel & Service Customization

To make subscription updates and delivery changes more manageable, we came up with a clean, simple control panel. We were not only focused on acquiring leads but also on helping Raised Real’s team to give support to their customers.

CRON

Scalability & Scheduling

Generating orders, managing billing and shipping information, and processing payments are the key variables that determine Raised Real’s success. We worked hand in hand with the client to understand their needs and define a tech solution that saved time, money, and that works just as efficiently with a database of 100 people or one of thousands.

Users

Tracking & Support

We selected a tech stack that allowed us to scale the product, save time, and standardize the process. Through these technologies we were able to maximize their conversion rate and improve performance.

Staff

Control Panel & Service Customization

To make subscription updates and delivery changes more manageable, we came up with a clean, simple control panel. We were not only focused on acquiring leads but also on helping Raised Real’s team to give support to their customers.

CRON

Scalability & Scheduling

Generating orders, managing billing and shipping information, and processing payments are the key variables that determine Raised Real’s success. We worked hand in hand with the client to understand their needs and define a tech solution that saved time, money, and that works just as efficiently with a database of 100 people or one of thousands.

Users

Tracking & Support

We selected a tech stack that allowed us to scale the product, save time, and standardize the process. Through these technologies we were able to maximize their conversion rate and improve performance.

Staff

Control Panel & Service Customization

To make subscription updates and delivery changes more manageable, we came up with a clean, simple control panel. We were not only focused on acquiring leads but also on helping Raised Real’s team to give support to their customers.

CRON

Scalability & Scheduling

Generating orders, managing billing and shipping information, and processing payments are the key variables that determine Raised Real’s success. We worked hand in hand with the client to understand their needs and define a tech solution that saved time, money, and that works just as efficiently with a database of 100 people or one of thousands.

Results

Raised Real expanded its service and today delivers its product to the entire U.S.

Raised Real expanded its service and today delivers its product to the entire U.S

Thanks :D