Pixel2HTML is an online service that brings web designs to life effortlessly. Users upload their designs and get them back as working websites, ready to be published. We needed to make the nature of the service clear to all kinds of users. This wasn’t simply a marketing site, but a tool that would help clients from the very first step, and we needed to give it a human touch.
We started with an exhaustive look at the brand, the site, and the project’s goals. From that, we went on to craft a unique brand identity that would define the voice and tone in which Pixel2HTML would approach users, as well as a new set of visual elements.
We put these elements to work and combined them into Pixel2HTML’s new brand identity, with the goal of inspiring confidence and appealing to users.
Along with the new logo, we defined a modern, vibrant new color palette, which we put to use all throughout the website.
We explored a series of different styles and tested them out to see which would be the best fit for Pixel2HTML’s new identity. After finding that one style, we went all out on it.
Approach A 
Approach B (selected direction) 
For the UX stage, we explored two different alternatives. They were two valid ways of presenting the service’s storytelling, with differences in information architecture and narrative resources. In the end, we chose the one on the right.
We crafted a new UI kit to go with the UX structure we had chosen earlier and applied it all throughout the website’s structure. You can check out the whole thing below.
