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Lemon

Sharing a startup road, from start to acquisition

Aug 2012 - Nov 2013

01

The_Client

Lemon Wallet -the company founded by Wences Casares- aimed to be a user-centered digital wallet that allowed users to store digital copies of credit cards, debit cards, reward cards, as well as identification and card information. Lemon’s identity was characterized by its simplicity, being funny and playful while trustworthy and secure.

$8M

Funding

1,000

New credit cards captured per hour

02

The_Challenge

As the company had became more solid and reliable, the business goals had switched to the acquisition of users. Lemon came to us looking for some marketing pieces to achieve that.

Lemon needed to

Increase

Users' Share Base

Our strategy

Design

Attractive Visuals

&

Gain

Users' Confidence

Build

A Trustworthy Identity

03

Our_Approach

Branding Development

We turned Lemon’s values into a comprehensive and flexible graphical system.

They had

Logo

We developed for them

Branding

Identity

The Logo

We created guidelines so as to prevent the logo from being misused.

Lemon Logo Spacing

Color Scheme

It was all yellow, so we created a bright, bold color palette to go with it.

Lemon Colors

Iconography

We designed icons as a memorable visual representation of Lemon’s potential.

Geometric shapes

Geometric Shapes, Iconography

The 3px rule

The 3px rule

Buttons & Icons share the same roundy feel

Gridalicious

Gridalicious

Pixel perfect

Pixel perfect

Illustrations

Lemon Colors
Lemon Colors

Website Design

We arranged the products in four landing pages while we stayed aligned to Lemon’s identity.

Lemon Wallet

Lemon Wallet Mobile
Lemon Wallet

Lemon Network

Lemon Network

Lemon Developers & Wallet Plus

Lemon Wallet
Lemon Wallet

The Lemon World

Lemon Colors

Website Development

We used WordPress to create a flexible site that we could easily modify to optimize users acquisition.

Responsive

Despite the technological limitations of 2012, we managed to develop a responsive site that would later become essential in Lemon's platform.

Development GIF

Development Guidelines

Lemon guidelines

04

The_Results

We joined Lemon from its establishment to the moment craved by any startup: being purchased. We worked as partners holding up the branding at every release, living up to every challenge.

They did well in

The New Your Times TechCrunch

Spoiler Alert

On December 12, 2013 LifeLock, Inc., an identity theft protection services company, acquired Lemon.

However, we continue working with LifeLock at the present time.

Lifelock