Lemon Wallet —the company founded by Wences Casares— aimed to be a user-centered digital wallet that allowed users to store digital copies of credit cards, debit cards, reward cards, as well as identification and card information. Lemon’s identity was characterized by its simplicity, being funny and playful while trustworthy and secure.
New credit cards captured per hour
As the company had become more solid and reliable, the business goals had switched to the acquisition of users. Lemon came to us looking for some marketing pieces to achieve that.
Lemon needed to
Users' Share Base
A Trustworthy Identity
We turned Lemon’s values into a comprehensive and flexible graphical system.
We developed for them
We created guidelines so as to prevent the logo from being misused.