Jun 2014 - Nov 2014
01
The JSConf has been, for a long time, an event made by and for people who love coding and development; it is an event for geeks in the "I freaking love JS" sense of the word. In 2014, the largest JavaScript conference in Latin America took place in the city of Buenos Aires, so this deserved to be accurately reflected.
02
In merely 3 months, we had to develop more than just a digital product: we had to develop a 360° experience for users, and not just any users. This time the JSConf decided to talk to a more diverse public instead of focusing only on the JavaScript community.
03
“Controlling the city” was the strategic concept that encouraged the idea of a user taking control of the web, the games, and different elements within reach of JS. With these parameters in mind, we ended up with the “Geeks invade Buenos Aires” visual concept, which was spread to other people thanks to the magic of streaming.
Color palette
Typography
Input Mono Bold, 36pt
Input Mono Regular, 36pt
Input Mono Regular, 18pt
Attack of the drones
To show the reach of JavaScript, we created an intuitive multiplayer top-down shooter game to connect users in real time, joining forces to shoot an army of invader drones. This was a good way to present a cutting edge JS platform using Node.js, Phaser.js, WebGL and Socket.io.
JS Terminal
It was an open invitation for programmers to interact with the elements of the website, which led to many creative and very funny screen captures that were shared by the community in social networks.
Real Time Ticket Sales
We showed real time ticket sales to let visitors know how many tickets were available at a given time. Both sets of Early Bird tickets were sold out in less than a minute, making it much more exciting to follow the indicator and encouraging people “on the fence” to make the decision to buy.
A set of dashboards displayed the presentations of the moment, sponsors, twits, and conference photos. Everything was displayed in real time on LCD 55” screens distributed around the place and synchronized to the website through streaming.
The most amazing part about this project was its size, because it was large, like really large. Not only did we design the digital elements, but we also planned the whole venue to arrange an exceptional and memorable experience.
Signage and Atmosphere
The key in an event of this size is to know where to find everything. We designed the layout of the space to make circulation easy and to have that fun and geeky look we had imagined.
Credentials
Apart from identifying the staff, credentials offered easy access to the schedule, sponsor information, and code of conduct.
T-shirts
Ping-Pong Paddles
Pins
Tote Bag
Stickers
Surprise Souvenirs
This arcade papercraft was our gift for the conference attendants. Afterwards, we uploaded it to the web so that anyone can download it, print it, put it together and keep it in their personal desk.
Get mine!
The 360° experience was completed with the design and animation of video presentations that proved more can be created, even when you think everything has already been created.
Conference Introduction
Coffee and Lunch Breaks
See you next year!
Awards
Press & Tweets
Una linda experiencia en @jsconfar felicitaciones a la organización, gran ecosistema de desarrolladores! pic.twitter.com/A3fx7jI1OL
— Nicolas Bortolotti (@nickbortolotti) diciembre 2, 2014 Super impressed by @jsconfar so far. Learned a bunch from the speakers, had some delicious coffee & fruit juice. Life is good.
— Alexey Komissarouk (@alexeymk) noviembre 29, 2014Easily one of my favorite sites of all time. A+ https://t.co/XO6rIEJxGL @jsconfar
— Andrew Ciobanasiu (@andrewcio) enero 16, 2015