Banco GaliciaWeb App Design & Product Thinking

A better online banking experience

Building on top of the experience we created for their Mobile App, Banco Galicia approached us to improve the Web-based part of their service. You can check out the full story on our Medium site.

Knowledge is power

The first stage of the project was all about learning. We set out to learn all there was to know about digital products in the banking industry and how we could help out their users.

Sketching how we could help Galicia's Users

Less is more

The original flow had a series of different screens for each of the main actions within the platform. What we did was group those actions by stages, resulting in a much simpler, smoother experience.

Graph of our simpler flow proposal

Paper first ™

As always, we moved from research to paper. This quick, cheap way of testing and iterating ideas allowed us to try different approaches early, making sure we explored all possible alternatives. Once we defined a clear navigation paradigm, we moved on to lo-fi wireframes.

Working on paper wiframes

Lo-fi Wireframes

We got to work on defining the narrative and the different hierarchies that would eventually make up our Online Banking.

Lo-frames online banking
Lo-frames online banking
Lo-frames online banking
Lo-frames online banking
Lo-frames online banking
Lo-frames online banking
Lo-frames online banking
Lo-frames online banking
Lo-frames online banking
Preview of new Online Banking on Desktop
Preview of Online Banking on Mobile Phone
Preview of Online Banking Smart Graph
Preview of Online Banking on Desktop Preview of Online Banking Phone

A world of visuals

Consistency is one of the most challenging aspects of working with an ecosystem as large as this, here are some of the visual elements we included in the platform.

Galicia's Online Banking Credit Card Illystration
Galicia's Online Banking Menu and Options Previews
Galicia's Online Banking User Preview
Galicia's Online Banking Button
Galicia's Online Banking Button
Galicia's Online Banking Dropdown
Galicia's Online Banking Date Picker
World of visuals

Breaking down the banking experience

From account balances, to investment opportunities and all the way to payments made, this project involved thinking a broad range of solutions for an even broader range of users.

Galicia's Online Banking Desktop Preview
Galicia's Online Banking Fima Desktop Preview
Galicia's Online Banking Move Desktop Preview
Galicia's Online Banking Mobile Preview

Applied visuals

Whatever we did, it was of vital importance that it was consistent with Banco Galicia’s Mobile App, so that users would think of both products as parts of the same service.

Galicia's Online Banking Mobile Preview
Galicia's Online Banking Mobile Preview
Galicia's Online Banking Mobile Preview
Galicia's Online Banking Mobile Preview Icons

Applied visuals

Whatever we did, it was of vital importance that it was consistent with Banco Galicia’s Mobile App, so that users would think of both products as parts of the same service.

Galicia's Online Banking Mobile Preview
Galicia's Online Banking Mobile Preview
Galicia's Online Banking Mobile Preview
Galicia's Online Banking Mobile Preview
Galicia's Online Banking Mobile Preview
Galicia's Online Banking Mobile Preview
Galicia's Online Banking Mobile Preview

ICONS

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ICONS

Galicia's Online Banking Icon Galicia's Online Banking Icon Galicia's Online Banking Icon
Galicia's Online Banking Icon Galicia's Online Banking Icon Galicia's Online Banking Icon
Galicia's Online Banking Icon Galicia's Online Banking Icon Galicia's Online Banking Icon
Galicia's Online Banking Icon Galicia's Online Banking Icon Galicia's Online Banking Icon
Galicia's Online Banking Icon Galicia's Online Banking Icon Galicia's Online Banking Icon
Galicia's Online Banking Icon Galicia's Online Banking Icon Galicia's Online Banking Icon
Payment Card Payment Card Payment Card Payment Card
Payment Cards
 Mobile Online Banking Implementation

EMINENT

Galicia’s premium service demanded a cleaner, more elegant look.

Mobile Online Banking Implementation
Mobile Online Banking Implementation

MOVE

As a product for younger users, Move needed to have a distinct identity while staying consistent with the original visual system.

Mobile Online Banking Implementation

EMINENT

Galicia’s premium service demanded a cleaner, more elegant look.

Mobile Online Banking Implementation Mobile Online Banking Implementation
Mobile Online Banking Implementation

MOVE

As a product for younger users, Move needed to have a distinct identity while staying consistent with the original visual system.

Mobile Online Banking Implementation