123 Seguro is one of Argentina’s first insurance startups. Founded in 2010, their goal was to improve the experience of acquiring an insurance by reducing the time and money typically invested by customers. They were first to market at that moment, and they continue to lead the Argentinian online insurance industry to this day.
Recongnized by google
They had already built an impressive user base. The next step was to give these users a unique, memorable experience. We needed to simplify the purchase process and re-design the site so it would align with the company’s identity and the users’ standards.
123seguro needed to
The distance with users.
The purchasing process.
We expanded the brand’s palette and applied it to the whole website, splashing it on the new icons we designed specially for this project. A simplified form featured in the landing page, a step-by-step guide, and a series of improvements to compare services more effectively were key to build an overall better UX.