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Motion Ui our new challenge at aerolab

So...

What's Motion UI anyway?

motion ui

|mo-tion-ui|
(n.)

It’s when animation, visual design and user experience converge into dynamic visual elements that help communicate something to the user.

Want some more?

Aeromagic in Motion

No.1

Gaming & motion

Entretiempos - We used Motion UI throughout the game to help users navigate the different stages, highlighting interactions and indicating points of interest. We brought components to life and built a connection with users.

Principles applied:
  • Charm
  • Microinteraction
  • Staging
  • Anticipation
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No.2

Social & motion

Shouts! - We brought Motion UI to this social app to highlight the fun, quirky side of Taringa!’s branding. We managed to build a simple UI focused on content, with animated queues to reinforce the brand image and help users navigate the app.

Principles applied:
  • Charm
  • Microinteraction
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No.3

Ecommerce & motion

On this e-commerce, we used Motion UI to add spacial awareness and to guide users as they navigate the site, helping them understand where they stand and which actions they can take at each stage.

Principles applied:
  • Charm
  • Microinteraction
  • Staging
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No.4

Feedback & motion

Simple Radio - We used classic animation principles on small details of this platform to give feedback, mostly helping the users of this simple radio service understand how the app behaved.

Principles applied:
  • Exaggeration
  • Microinteraction
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No.5

Gaming & motion

Motion UI helped us recreate the look & feel of a Casino on this mobile gambling app. We focused on small details and smooth transitions to make users feel like they were holding Las Vegas on their smartphones.

Principles applied:
  • Exaggeration
  • Microinteraction
  • Clarity
  • Staging
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How?

Learn from the best

Craig Dehner used to work in the Human Interface team at Apple. He came to Argentina to show us how UI Design and Animation could converge on Motion UI to drastically enhance mobile experiences.

  • See us in action
  • Watch his talk
Impressive, right?

There’s more Aeromagic where that came from.

More about Motion UI
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