# Aerolab

> Aerolab is a digital product design agency specializing in AI-native product design and implementation. For over a decade, they've helped the biggest brands in the world — and startups on the rise — build memorable digital experiences grounded in functionality and elevated by design.

Founded in 2012 by Agustin Linenberg and Roberto Gonzalez, Aerolab operates from Brooklyn, New York and Buenos Aires, Argentina with a team of 50+ designers, engineers, and strategists. They've launched 350+ projects across 20 countries, including 5 unicorns.

Agustin Linenberg (CEO) is a Forbes 30 Under 30 alumnus, MIT Entrepreneurial Master's Program graduate, and sits on the Board of Directors at SoDA (Society of Digital Agencies). He mentors at Google Launchpad, Endeavor, Techstars, 500 Global, and Alchemist Accelerator. Roberto Gonzalez (CTO) is an engineer at heart who created Popcorn Time (100M+ users) and multiple open source projects. He advises and invests in startups through Aerolab Ventures.

Aerolab's approach is AI-native and design-forward with an engineering mindset. Their thesis: smarter isn't enough — AI needs intentional design to become usable, and products need design to become believable. They bring this same rigor to crypto, Web3, and blockchain products where trust, clarity, and onboarding are existential challenges.

## Capabilities

- AI-Native Product Design & Implementation
- Product Design
- UX/UI Design
- Brand Strategy & Identity
- Design Systems
- Prototyping & MVP Development
- Frontend & Full-Stack Engineering
- Digital Strategy & Discovery

## Industry Expertise

Aerolab has deep experience across AI, Crypto & Web3, FinTech, Healthcare, EdTech, Climate Tech, E-Commerce, Entertainment, AgriTech, Insurance, Real Estate, and Enterprise SaaS. They've designed AI products with LLMs, embeddings, and real-time data; built crypto exchanges and blockchain-validated reward systems; and created platforms handling millions of users across Latin America, the US, and globally.

## Case Studies

- [AI-Native Product Design](https://aerolab.co/ai-native): How Aerolab partners with product teams to turn intelligence into experience. In AI-native products, AI isn't a feature — it's the foundation. This changes how you approach complexity, structure, and behavior. Showcases work with Brightwave (helping financial analysts ask better questions — mapped conviction-building through evidence stacks, prototyped multi-turn interactions, built modular UI scaling with model capabilities), Endeavor Brain (matching founders with mentors through an AI assistant that suggests with purpose — refined matching logic, designed conversational flows, proposed backend improvements for scale), and Datalab and Novita (where AI is invisible, branding becomes the surface where people form trust — built brand systems reflecting precision and discipline). Aerolab's core belief: if AI is the engine, design is the interface to belief. That's how AI becomes usable and products become believable.
- [American Express](https://aerolab.co/amex): Travel insurance sales were declining across every region. Aerolab ran discovery and found the root cause: customers didn't understand what they were buying. Simplified six confusing options into one clear recommendation with smart upsells, and added call center follow-ups — multiplying conversion rates across the board.
- [McDonald's](https://aerolab.co/mc-donalds): Replaced a pencil-and-paper inventory system designed in the 1980s with a modern app built for the reality of a busy kitchen — where staff get interrupted every 10 minutes. Minimized food waste and became the launching point for automating operations across every restaurant in the region.
- [Cartoon Network](https://aerolab.co/cartoon-network): After streaming fragmented Cartoon Network's audience across 32 countries, Aerolab rebuilt their digital platform into the go-to destination for shows, games, and content. Identified 7 distinct user personas and built a global design system with thousands of components that worked across every country and language.
- [A24](https://aerolab.co/a24): Built a PWA news platform designed around how people actually consume news — in brief moments throughout the day, mostly on mobile. 70% mobile traffic, 45% referral-driven, 4-minute average sessions. Won a Martín Fierro award during the 2018 World Cup.
- [Facebook Innovation Lab](https://aerolab.co/facebook): Built a storytelling experience for Facebook's Buenos Aires Innovation Lab — showcasing their investment in the Argentine tech ecosystem through training programs, hackathons, and mentorship for local entrepreneurs.
- [Auth0](https://aerolab.co/auth0): Designed the visual identity and website for Auth0's SAFE Fund — their Pledge 1% social impact initiative making grants to nonprofits fighting for equal access to technology and education.
- [Mercado Libre](https://aerolab.co/mercado-libre-careers): Latin America's largest e-commerce company needed to hire 1,500 people per month. Aerolab built their careers platform integrated with AI-powered recruiting, optimized for LATAM's slower connections. Result: 100,000+ applicants post-launch, exceeding all expectations.
- [Endeavor](https://aerolab.co/endeavor): Endeavor's heavily customized Salesforce couldn't keep up — files were missing, information was outdated, and documentation was scattered across Google Docs. Aerolab replaced it with an AI-driven applicant tracking system powered by OpenAI's Embeddings API, letting mentors find startup matches in seconds instead of hours.
- [Naranja](https://aerolab.co/naranja): Transformed Argentina's largest credit card issuer's digital presence across multiple stakeholders nationwide. 3x faster load times, +21% mobile visits, ~60% reduced architecture complexity. Featured in Google's Mobile First Report.
- [Pachama](https://aerolab.co/pachama): Carbon credit trading was stuck in PDFs and technical jargon. Aerolab took this Y Combinator-backed climate tech startup from product discovery to a working marketplace in 10 sprints — making forest carbon credits accessible to companies offsetting their environmental impact.
- [Ripio](https://aerolab.co/ripio): Latin America's crypto pioneer needed mass adoption but the onboarding was intimidating non-technical users. Aerolab redesigned the entire experience — new architecture, improved KYC conversion, complete core refactor — turning an intimidating wallet into an intuitive entry point for digital assets.
- [Grupo Petersen](https://aerolab.co/grupo-petersen): Four regional banks (Santa Fe, Entre Rios, San Juan, Santa Cruz) needed to modernize without losing their individual identities. Aerolab built one modular design system across all four, with a headless CMS letting non-technical teams publish independently. 50% faster page loads via SSR.
- [MaintainX](https://aerolab.co/maintainx): Took an industrial workflow MVP to the next level over a year of continuous iteration. Redesigned onboarding increased organization registrations, a new information architecture unlocked features that weren't possible before, and redesigned creation forms made complex industrial tasks feel simple.
- [Sura](https://aerolab.co/sura): Redesigned the app and web platform for one of Latin America's largest insurers — where users are filing claims or requesting roadside assistance under stress. Made process status visible for peace of mind, added self-service to reduce support burden, and used strategic illustrations to cut cognitive load at every step.

## About

- [About Aerolab](https://aerolab.co/about): Company story, team, capabilities, client testimonials, and how Aerolab delivers.
- [Agustin Linenberg](https://aerolab.co/about/team/agustin-linenberg): Co-Founder & CEO. Forbes 30 Under 30, MIT Entrepreneurial Master's Program, SoDA Board of Directors. Mentors at Google Launchpad, Endeavor, Techstars, 500 Global, and Alchemist Accelerator.
- [Roberto Gonzalez](https://aerolab.co/about/team/roberto-gonzalez): Co-Founder & CTO. Created Popcorn Time (100M+ users). Engineer, open source contributor, and startup investor through Aerolab Ventures.
- [Projects](https://aerolab.co/projects): Full portfolio of featured and filterable project listings.
- [Branding](https://aerolab.co/branding): Showcase of brand strategy, visual identity, and design system work across multiple clients.

## Blog

- [Blog](https://aerolab.co/blog): Articles on product design, development, UX, accessibility, and team management.
- [Product Design](https://aerolab.co/blog/product-design): Fundamentals of product design and Aerolab's approach.
- [Customer Journey Mapping](https://aerolab.co/blog/customer-journey-map): How to map and optimize the customer journey.
- [Web Accessibility](https://aerolab.co/blog/web-accessibility): Building inclusive, accessible web experiences.
- [React Native vs Ionic](https://aerolab.co/blog/react-native-ionic-native): Comparing mobile development frameworks.
- [React, Next.js & PWA](https://aerolab.co/blog/react-nextjs-pwa): Building progressive web apps with modern frameworks.
- [UX Design for Healthcare](https://aerolab.co/blog/ux-design-healthcare-apps): Designing digital health products.
- [Telemedicine & Remote Clinical Services](https://aerolab.co/blog/telemedicine-remote-clinical-services): UX for telehealth platforms.
- [Storytelling in Landing Pages](https://aerolab.co/blog/storytelling-heroe-landing): Using narrative to drive landing page engagement.
- [Flexbox & CSS Grids](https://aerolab.co/blog/flexbox-grids): Modern CSS layout techniques.

## Optional

- [Careers](https://aerolab.co/careers): Open positions, company culture, values, benefits, and Glassdoor reviews.
- [Contact](https://aerolab.co/contact): Get in touch — hey@aerolab.co
- [Lab](https://aerolab.co/lab): Experimental and creative side projects.
- [Press](https://aerolab.co/press): Brand voice and tone guidelines.
- [Aerolab Ventures](https://aerolab.vc/): Aerolab's venture arm for startup investment.
- [LinkedIn](https://linkedin.com/company/aerolab-digital/)
- [GitHub](https://github.com/aerolab)
- [Dribbble](https://dribbble.com/aerolab)