EklosBranding & Landing Page Design

Making way for a new kind of Business Accelerator

AB-Inbev, one of the world’s most important brewing companies, contacted us to come up with a name and visual system that would earn their new business accelerator a place at the forefront of the region’s startup scene. Our challenge was to anchor the values and passion of entrepreneurs, combining technology and design into a truly memorable experience.

Naming Process

Beginning

  • Great ideas come from seeds.
  • From seed to tree.
  • From seed to great idea.
  • A startup’s initital growth spur.
  • Going side by side with an amazing project from it’s early stages.
  • Eclosion
  • rupture
  • thrust
  • initiative
  • revelation
  • power
  • potency
  • strength
  • energy

Acceleration

  • From idea to product, growing as we move.
  • From idea to action.
  • Projects in motion.
  • Change
  • modification
  • alteration
  • adjustment
  • stimulus
  • expansion
  • altitude
  • impact
  • trayectory
  • force
  • explosion
  • supernova
  • rapid
  • travel
  • motion
  • performance
  • increase
  • now
  • consolidate
  • direction
  • movement
  • time
  • Life
  • life force
  • eternal life
  • ethereal
  • timeless
  • motion

Launch

  • Who takes projects from dreams to reality.
  • Making ideas take flight.
  • Helping dreams go big.
  • Helping dreams take off.
  • People’s dreams to the stars.
  • Take off
  • impulse
  • rise
  • develop
  • process
  • travel
  • emerge
  • ascend
  • progress
  • stand tall
  • augment
  • empower
  • launch
  • advance
  • grow
  • Momentum
  • motion
  • leap
  • height
  • force
  • platform
  • thruster
  • turbine
  • take off
  • flight
  • soar
  • gain speed
  • jump

Final concept

The concept we decided on was Eclosion. We interpreted it as the hatching of an idea, the coming of age of a movement and the subsequent change of conditions as culmination of a process. We deconstructed the concept down to it’s etymological root, and that’s how we arrived at Eklos.

Eklos Logo [e·clo·sión]

Hatching of a disruptive idea, the manifestation of something great.

Branding

Accelerating growth

For the visual elements of the brand we wanted to emphasize the more direct implications of the business. We wanted to convey velocity, growth and momentum in a minimalistic, sleek way.

Eklos logo design process
Eklos logo design process
Streak concept used for Eklos logo creation Take Off concept used for Eklos logo creation Wind concept used for Eklos logo creation Streak concept used for Eklos logo creation Ignition concept used for Eklos logo creation Growth concept used for Eklos logo creation Velocity concept used for Eklos logo creation
Eklos logo sketching Eklos logo sketching
Palette Alternative #01
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Palette Alternative #05
Final colors chosen for Eklos logo Final colors chosen for Eklos logo
Grid for Eklos logo animation

Guidelines

More sketchings of the app on a notebook

Refinement

Momentum, applied

The system we came up with was ideal for applying throughout a big brand identity kit. We developed Eklos’ new identity into swag, media kits, branding elements for events and ads for print media.

Refinement
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The Landing

Refinement Refinement
Refinement

Final Direction

This is what Eklos looks like now. The end product is a unique brand identity, accompanied by a website that accurately transmits it’s values, as well as all the relevant information and calls to action for an accelerator program. Take a look!

Eklos landing Ui tests Refinement