On disrupting

Next week, our team will get the chance to watch the exclusive premiere of Design Disruptors, a documentary produced by InVision.

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“Design is about making solutions”, states John Maeda, designer, technologist and one of Silicon Valley’s finest startup advisors. This captivating phrase -which happens to be the one opening the trailer- is pretty much Aerolab’s essence in a nutshell. It’s what we are, what we believe in, and what we constantly try to get our team and everybody attending our workshops to embrace.

Design Disruptors is a documentary produced by InVision in which some of the most important design-driven companies and startups worldwide walk viewers through the challenges they had to deal with to get where they are today. The film features over 90 designers working towards the same goal: creating great products with great user experience in mind.

Our team will watch the exclusive premiere of Design Disruptors next week, with beer and popcorn in hand 😁

DESIGN DISRUPTORS Trailer #2 – A documentary from InVision

Today’s most disruptive companies have a new guiding principle: a fierce focus on customer-centric product design. DESIGN DISRUPTORS features an elite group of 15 disruptive companies-valued at one trillion dollars combined-who share the perspectives and sacrifices necessary to upend age-old industries and disrupt the status quo.

Why is this film so important to us?

One of our main objectives throughout the last couple of years has been to improve our work methodology in order to optimize our communication and time spent on each of our projects.

The field of digital design is not yet fully developed in Latin America, and we’re trying to be amongst the ones actually making this beautiful community blossom.

Without a doubt, Design Disruptors will teach us a lot, but it’ll also leave us full of questions and ready to try new stuff. We want to show that, despite having a very long road ahead of us, we’re on the right path to becoming like one of those startups we love so much. We’ve got the team, the tools, the experience and we definitely have the mindset needed to get there.

 

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